This social adcampaign was created to raise awareness against gender inequality. The campaign focuses on the myth of gender inequalities and tells the reality. The blue and pink colors draw the viewer into key words and phrases throughout the poster. This campaign was created to inform viewers of the inequalities that women experience in their everyday lives through the myth vs fact. This was achieved using a simple color palette of the traditional blue and pink to represent the genders and photos of women in their everyday lives.
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All proceeds go to helping empower women and creating gender equality.